It was nice to hear how much the staff respected them. It made me that much more confident that I was under the care of a professional. They had a couple of interesting magazines, but their selection wasn't very impressive. Not only do my appointments never get canceled last minute, they take time out of their day to send me a reminder so I don't forget. They are extremely reliable. Not only did they give me a local anesthetic to make sure I didn't feel any pain during my procedure, they paused every few minutes to make sure I was still comfortable and okay. I felt like they really cared about me.