I trust them to only recommend dental procedures I actually need. I know they care more about my health than they do about making money. I really appreciated that they let me rinse every so often during my dental procedure. I've been to other dentists that never let me rinse and its awful. They always go above and beyond to help me with anything I need. They never complain about anything, and I know I can always count on them. They always return my phone calls quickly. I always know that I'll get a prompt answer to my question. I never had to doubt their qualifications. They made their credentials completely obvious, which made me feel a lot safer.