Aaron Herzberg

A business-focused lawyer and trusted advisor, Aaron Herzberg provides strategic legal counsel and representation to a range of clients, from small businesses and high-net-worth individuals to publicly traded corporations and government entities. During his career, he built and ran two multimillion-dollar law firms by developing and executing innovative business generation and marketing plans.

Aaron offers a unique blend of transactional and litigation experience. He launched his legal career as a family law litigator and ran a thriving firm with two offices and a staff of 30. Aaron represented high-net-worth business executives, celebrities, and professional athletes in complex family law matters involving international assets, business valuation, and property division.

As a litigator, Aaron tried 70+ bench trials and appeared for 1000+ motion and evidentiary hearings. During this time, he also served as a judge pro temp in Los Angeles Superior Court, Family Division.

Aaron has been recognized locally in California community as a top lawyer and nationally by Super Lawyers multiple years for his skill as a litigator and family law practitioner. In addition to excelling in litigation and zealously representing his clients in myriad issues, he developed strong management, business development, and leadership skills.

Following his family law practice, he founded Puzzle Group LLC, a cannabis and real estate consulting firm representing cannabis operators—including California’s largest vertically integrated operator—publicly traded companies, and PE-backed multistate operators with cannabis interests across jurisdictions. Aaron became a top expert in the cannabis industry, speaking at national conferences and appearing for interviews by the Wall Street Journal and New York Times, among other media outlets.

While providing licensing services and guidance to on commercial real estate investments and structuring transactions, Aaron navigated an array of interesting tax issues. This exposure to the world of tax spurred Aaron’s desire to deepen his knowledge of tax law and pursue a career as a tax attorney. Aaron is now enrolled in the LL.M. tax program at Georgetown Law School in Washington, D.C., one of the nation’s top programs in tax law.