Remember the days of playing dodgeball or jumping rope on the school playground? That was probably many years ago. But what if we told you that play should still be an essential part of your life? Let's look at why it's important and also how to bring it back. Play Boosts Brain Function - Playing a game or roleplaying forces your brain to think differently than it's used to. As an adult, we slip into...
When was the last time you had a family game night or enjoyed a friendly match of chess or checkers with a close friend or significant other? It can be fun to pull out a board game and get competitive every once in a while, and it might even be good for you. It turns out, board games might offer far more than entertainment. Play is essential to our wellbeing, and board games can fill that need. They...
The moment we become parents for the first time - we unwittingly enter into one of the most vulnerable markets in the world. New parents are the stuff of marketers' dreams. We’ve been through a life transforming situation which primes us to believe everything else might need to transform too (our waistlines and our carpets certainly have). We have high stakes goals (we want our children to be Happy!...